How Press Releases Can Be Great For Search
Press releases are not only great ways to spread the word about any announcements your business might have. They can also drive traffic, particularly from search engines. This is not news, but it’s a commonly overlooked fact. “Search engine rankings are arguably the most important small business marketing tool available today because it drives Web traffic — and potential prospects — to a small business’ Web site,” a PRWeb spokesperson once told WebProNews. “However, because improving search rankings is desirable, achieving results can be both challenging and highly competitive.” Back in the summer, PRWeb shared a case study with us , involving a firm that typically sees a boost in search engine rankings and a 50% spike in web traffic after they issue a release. In fact, for one release in particular, the firm saw a spike of 400% on two different Web sites, and the firm doesn’t believe they were from the same users. They also incorporate social media tools like Twitter to extend the “shelf life” of press releases, and say that drives additional traffic.
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How Press Releases Can Be Great For Search
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